Better Bodies Hi
Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.
Better Bodies Hi Brand Identity by Takahiro Eto was highlighted as an innovative example of communication design by the A' Design Award. Better Bodies Hi Brand Identity won the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
